Green Awareness, Brand Image dan Niat Pembelian
نویسندگان
چکیده
منابع مشابه
Study of Brand Awareness and Brand Image of Starbucks
Date: September 1, 2008 Course: EFO705 Master Thesis International Marketing Tutor: Peter Dalin Authors: Muhammad Rizwan [email protected] Qin Xian [email protected] Title: Study of Brand Awareness and Brand Image of Starbucks Problem: To investigate to what extent the Swedish youths have brand awareness about the brand of Starbucks and what kind of brand perception of Starbucks as ...
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This study develops an original framework to explore the influence of excessive product packaging on green brand attachment and to discuss the mediation roles of green brand attitude and green brand image. Structural Equation Modeling (SEM) is applied to verify the research framework. The results from a dataset of 238 valid questionnaires show that excessive product packaging has no direct effe...
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Each and every business firm of the world wants to make their customer loyal towards their company product. But not only one factor is responsible for the loyalty of customers. This r esearch is focused on Peshawar region Customer loyalty towards branded milk. For the purpose two dimensions taken under consideration i,e Brand awareness and brand characteristics. Brand awareness includes adverti...
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Background. Today, management and development of sports brands are not only limited to sports goods, teams and leagues, but also recognized by professional and elite athletes. Objectives. So, the purpose of the present study is to analyze awareness of the components of personal brand image of male and female national team athletes and Taekwondo elite players of Iran. Methods. This study is ap...
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eXecutive summary Statistics show that on average, consumers are hesitant to try new dairy products, making it challenging for producers to introduce new offerings successfully. Helping turn this around, the intelligent shelf solution provides eye-catching digital graphic displays right next to products, which increases awareness of new products and encourages consumers to try them. The solutio...
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ژورنال
عنوان ژورنال: Jurnal Ekonomi Modernisasi
سال: 2017
ISSN: 2502-4078,0216-373X
DOI: 10.21067/jem.v13i3.1862